By Tom Brussow
President/CEO-Romance Travel Designers
No Guts. No Story! What started out as a clever conference theme at a recent event I attended evolved into much more for me thanks to my friend Marilyn Cairo, AVP of Sales for Karisma Resorts.
I left the event, held at one of my favorite places on the planet, the El Dorado Royale in Riviera Maya MX, questioning if I have put forth the maximum effort to live up to the personal expectations and goals that I have set for myself…more than a little soul-searching ensued which is not a bad thing I believe.
The question under consideration is…Have I lived a No Guts. No Story. worthy life? Have you?
We’re all familiar I’m sure with the sports or military version of this expression; No Guts. No Glory.
However, to me, No Guts. No Story. is even more compelling because we are in control and each of us has the power to write our own story. It is about ideas, relationships, opportunities, risk, fear, determination, action, and most of all, courage. Are you willing to put it all out there knowing that there is a chance you will fail, be rejected, or look bad trying?
To be sure, the decision to create and launch Romance Travel Designers was a No Guts. No Story. moment. After ten years of successfully running my company Sunsational Beach Vacations, I didn’t need to do this. I am a busy guy with a lot happening. Starting a new company takes huge amounts of time, lots of money and generally results in lost sleep, stress and the chance to fail is painfully real. Did we let this stop us? No, we did not. Why? Because we made the decision that we were going to write the story of Romance Travel Designers, come what may. To accept the status quo and let yet another idea and opportunity fall by the wayside was simply not an option for us.
As I thought about this further, it also quickly occurred to me that the No Guts. No Story. philosophy surely applies to our clients in amazing ways. In case you’ve not really thought about it, I firmly believe that vacations are not about the plane, or the room, the pool, the food or the price. Vacations are about the stories…the experiences you have, the people you're with and meet along the way and how it made you feel. These are at the heart of the stories you’ll tell for years sitting around the kitchen table with your family or sittin’ at the bar sharing a beer with your friends. Maybe we should really focus on this instead of all the other stuff that seems to drive our vacation decisions because there are an unlimited number of stories waiting to be told…if only we have the guts!
For example, I have been to Mexico and the Caribbean more times than I can count. Although I've had more than ample opportunities, I have never been scuba diving a single time although I love the whole idea of it. Now let’s take that up a notch, how about a NIGHT DIVE with a group of my friends? Now that, is an epic story just waiting to happen right there!
How about you? What story is right there waiting to happen for you at the intersection of Opportunity and Guts? Because here’s the sad and harsh truth…a story about something that you ALMOST did is the worst fricking story ever! So here is my challenge to you exactly as it came to me from my friend Marilyn. Write your own story and do it now. Don’t make excuses, wait for permission or just the perfect time when all the proverbial stars are aligned. Don't let that voice in your head convince you that it is a bad idea. Start right now!
Looking for a little inspiration to get the ball rolling? Here are my Top 10 story ideas that the team here at Romance Travel Designers can help make a reality for you:
This, of course, only scratches the surface of the amazing experiences to be had and the stories waiting to be told. The good news is that we have the time, know-how and expertise to turn virtually every vacation story that you can think of into a reality.
However, this means absolutely nothing if you don’t have the interest, time, energy, money or the courage to make it happen. Do you have the guts to set aside all of that for the reward of an epic story that you’ll be telling for the rest of your life? I truly hope you do as after taking the time to think about the inspiring words from Marilyn, I am convinced that No Guts. No Story. is not only a pre-requisite for starting a new business, it is also the exact right attitude for a fun, happy and fulfilling life.
So then, I am very pleased to announce that No Guts. No Story. starts today! Who’s with me?